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Thoughtful, detailed coverage of everything Apple for 28 years
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Category: Apple Inc.

Josh Centers No comments

Apple Retail Chief Angela Ahrendts Leaving in April

Former Burberry CEO Angela Ahrendts is leaving Apple after five years of running its retail operations. Did the Apple Store improve or decline under her reign?

Michael E. Cohen Josh Centers No comments

Apple’s Q1 2019 Results: iPhone Bad, the Rest Good

Yes, iPhone revenues fell off a small cliff this quarter due to slower sales in China, as Apple had warned that they would, but all of the company’s other products and services posted revenue gains over the year-ago quarter.

Adam Engst No comments

Apple in 2018: The Six Colors Report Card

Jason Snell of Six Colors has published his fourth annual report card on Apple’s performance in the last year, drawing once again on ratings and comments from a large group of industry observers.

Adam Engst No comments

Tim Cook Promotes Privacy in Time Magazine

Apple continues to take the high ground when it comes to user privacy, and CEO Tim Cook has penned an op-ed to encourage comprehensive privacy legislation.

Adam Engst No comments

Apple Warns of Lower Revenues, Blaming Slower Sales in China

For the first time in 18 years, Apple has revised its guidance to investors, lowering revenue estimates by $5 to $8 billion. The company blamed the lowered earnings on economic slowdowns in the Greater China market hurting iPhone sales but noted that it would still set revenue records in the US, Canada, and a number of European nations.

Adam Engst No comments

Watch Apple’s Holiday Short: “Share Your Gifts”

Apple has produced a lovely short film for the holidays that’s an ode to creativity on the Mac. It’s also a testament to the amount of time, money, and effort Apple seems increasingly willing to put into unusual marketing efforts.

Josh Centers No comments

Amazon Kicks Out Unauthorized Apple Refurbishers

Apple and Amazon have signed an agreement that will let Amazon sell Apple products again, but an unanticipated side effect is that Amazon is also banning companies that sell refurbished Apple products without Apple's authorization.

Michael E. Cohen Josh Centers No comments

Apple’s Q4 2018 Results Show Strong End to 2018, Despite Flat or Declining Unit Sales

Apple had yet another record-breaking quarter even though unit sales for the iPhone and Mac were flat, and the iPad’s unit sales declined. The increase in revenue seems to have come from higher selling prices and increased Services revenue.

Josh Centers No comments

Americans Can Now Download Their Apple Data

Europeans have been able to download all of their Apple data for a few months, and now US residents can do the same.

Josh Centers No comments

Apple Likely to Announce New Macs and iPads at Brooklyn Event on 30 October 2018

Apple is having another special event at the end of October. Josh Centers ponders what Apple might unveil. New Macs? New iPads? An autonomous flying car? OK, maybe not that last one.

Adam Engst No comments

Apple Categorically Denies Businessweek’s China Hack Report

Bloomberg Businessweek last week published a bombshell article that alleges that Chinese spies inserted a malicious chip into servers used by Apple and other technology companies. Apple has unequivocally denied everything. Who to believe?

Josh Centers No comments

An Oral History of Apple’s Infinite Loop Campus

Steven Levy has compiled an oral history of Apple’s Infinite Loop campus, getting an insider look at some of Apple’s most consequential events.

Adam Engst No comments

Apple Expected to Announce New iPhones and Apple Watch on September 12th

In an announcement that surprised no one, Apple has scheduled a special event for 12 September 2018. At it, we expect the company to throw back the curtains on new iPhone and Apple Watch hardware and give a release date for iOS 12.

Adam Engst No comments

Travel Back in Time with Stephen Hackett’s Aqua Screenshot Library

Ever wonder how much the Mac’s user interface has changed over time? Thanks to Stephen Hackett’s extensive collection of screenshots in each of the 15 versions of the Mac operating system, we can all trace the transition from Pin Stripes to Brushed Metal and relive the skeuomorphic excess of Rich Corinthian Leather.

Josh Centers No comments

Apple’s Arizona Sapphire Plant Becomes a Datacenter

Apple’s failed Arizona Sapphire plant is now having a second life as a solar-powered data center.