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A TV prompting the viewer to enable Samba TV.
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Your Smart TV Could Be Tracking Everything You Watch

In the latest privacy-related revelation, the New York Times is reporting that some smart TVs from major brands—including Philips, Sharp, Sony, and TCL—are now tracking everything you watch thanks to a service called Samba Interactive TV. The Samba TV software urges viewers to enable the service, promising to recommend shows and provide special offers, without explaining what information it collects to make those recommendations. Even when you don’t use the smart features of those TVs, the Samba TV software scans what’s on your screen to figure out what you’re viewing—including programs on Netflix and video games. If you have a Samba TV-enabled set, you might want to disable the service. Or disconnect the TV from the Internet entirely and use an Apple TV instead.

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